JOHNSON’S® Baby Launches the Healthy Skin Project

Melrose Arch, 11 May 2017 – JOHNSON’S® Baby, the global consumer brand,
has launched a bold and inspiring project in South Africa that will improve the
health of more than 3 million babies by 2020.


Healthy skin for healthier babies
Whilst we all love the softness of babies’ skin, most of us don’t realise that this
amazing organ acts as the first line of defence against infection. Small babies have
developing immune systems, and skin plays a very important role in shielding them
from germs and disease.1 However, babies’ skin is more vulnerable than adult skin
because it is 30% thinner2 and loses moisture 2 x faster.3 It needs very special care.


johnsonsWhy healthy skin matters
Poor socio-economic conditions make skin problems more difficult to confront.
Babies are more exposed to the elements and conditions like dry itchy skin can get
out of control, letting in bacteria that will impact negatively on a baby’s health as it


The plight of millions of mothers
According to the SA Health Review 2013, there are only 141 public sector
professional nurses to every 100 000 people on average, nationally.
This means there are only 12 508 medical practitioners and only 59 890 professional
nurses assisting these medical practitioners to serve the needs of the South African


Ordinary South African mothers bear the brunt of this. They have to walk many
kilometers carrying their unwell babies to the nearest government clinic, only to find
they are unlikely to be seen that day. This is yet another reason why skin problems
which are seen as non-life threatening, are going untreated in areas where socioeconomic
conditions are poor.